Models walk the runway for The Blonds Fashion Show during Paraiso Miami Swim Week at The Paraiso Tent on June 11, 2023 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images )

Paraiso Miami Swim Week happened over the weekend at Collins Park on South Beach in Miami, Florida. The event was a 4 day experience with nearly 50 events highlighting the latest in swimming fashions. And if you’ve ever been to South Beach, you know this is the place for it. Swim Week is billed as ” the world’s largest marketing event for the Swimwear and Resort Wear industry.”

The highlight, for me at least, of the event was the Teletubbies-inspired collection. It’s a collaborative between WildBrain, who own the right to the Teletubbies, and New York-based designer, The Blonds. According to the company’s press release “The collection—which includes swimwear, a tote bag, beach towel and beach wrap—is available in four vibrant colours inspired by the iconic Teletubbies palette, capturing the silhouetted figures in purple for Tinky Winky, yellow for Laa-Laa, green for Dipsy and red for Po. ”

Phillipe Blond and David Blond said: “The Teletubbies are fun and colorful and full of magic! We’re thrilled to be able to partner with them for our debut Paraiso Miami Swim Week runway show!”

So as you make your plans for summer vacations, keep in mind that Teletubbies are the hot new trend in swimwear fashion on South Beach. It seems like an unusual pairing, Teletubbies and bikini models, but I do like what they’ve done. Things are never boring on South Beach.

I’ve included some pictures from other designers, as well. Here’s what you’ll be wearing this summer.

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