Pop-Tarts Bowl Brings the Heat with a Toaster Trophy
The Pop-Tarts Bowl is back, and it’s not just about football anymore. This time it’s about breakfast innovation on a championship scale. This year, the bowl game is taking things to the next level with the debut of a trophy that doubles as a working toaster. Yes, you read that right. The Miami Hurricanes and Iowa State Cyclones will battle it out on Dec. 28 at 3:30 p.m. ET, and the winners will walk away with a trophy that actually toasts Pop-Tarts.
The brains behind this wild idea? According to PR Newswire, it’s a collaboration between Pop-Tarts and GE Appliances, who decided that a regular ol’ trophy just wasn’t enough. Fans and media raved about last year’s antics, like the edible mascot, so the brand cranked up the creativity for 2024. GE’s team in Louisville, Kentucky, pulled out all the stops, from sketching designs to 3D printing prototypes, and finally built this shiny, hand-polished toaster trophy that plugs right in and works like a charm.
Pop-Tarts Bowl:
This trophy isn’t just a quirky PR stunt—it’s a perfect mashup of flavor, nostalgia, and football pride. At the unveiling ceremony in Orlando on Dec. 15, guests toasted up the first Pop-Tarts from the trophy, giving fans a sneak peek at the glory awaiting the winning team.
It’s clear that the Pop-Tarts Bowl isn’t just another bowl game. The people behind it know how to turn heads and make football more than just touchdowns and field goals. With their unique approach, they’ve created an event that’s part game, part spectacle, and all about fun.
If you’re ready to see who takes home this one-of-a-kind prize, tune in to ABC on Dec. 28. For tickets or more details, head to PopTartsBowl.com. This year, the Pop-Tarts Bowl is serving up more than a championship—it’s serving breakfast too.