Margaritaville is coming to Fort Myers Beach.  And it’s going to completely change the town. Construction began late last year and as you can see, they’re making steady progress. This aerial footage really lets you see just how fast things are coming along.

Here’s the press release from to the official website,

“The brand-new Margaritaville Beach Resort Fort Myers Beach is bringing our casual-luxe island lifestyle to Southwest Florida. From 254 high-end rooms and suites to signature Margaritaville services and amenities, you’ll be able to kick back without a care in the world. A stay at this tropical getaway can be as laid-back or action-packed as you wish. Turn up the adrenaline with some water sports, set sail on an adventure through the area’s natural beauty, or simply book a massage and soak up some sun with a frozen concoction by the pool. After all, we’re on island time here. Margaritaville Beach Resort Fort Myers Beach is scheduled to open in 2023.”

Here is drone footage taken by Brian Kennedy this week. You can really see how the resort is going to dominate a large part of that end of the beach. Here’s the progress video:




Joe Winner spends his days combing through memes and off beat stories to bring you the side of Florida not always seen.